TRAINING MARKETING AND COMPETITIVE INTELLIGENCE

TRAINING MARKETING AND COMPETITIVE INTELLIGENCE

TRAINING PEMASARAN DAN PERSAINGAN CERDAS

TRAINING PEMASARAN CERDAS

DESKRIPSI & TUJUAN
Inisiatif pengembangan marketing & Competitive Intelligence unit yang efektif semakin dibutuhkan. Penerapan integratif, self-independence model oleh beragam perusahaan utama Indonesia, merupakan jawabannya. Pelatihan ini mengajarkan peserta pengetahuan dan keterampilan yang memadai untuk menjadi champion dalam meningkatkan kinerja MCI di perusahaannya

MATERI

* Understanding Marketing & Competitive Intelligence: from Information to insight
* The 5Cs model: Understanding core basic of marketing intelligence system
* Application of 5Cs model: Setting up marketing intelligence unit
* Using intelligence data: Summarizing, Analyzing and Reporting
* Design & Sampling methods for Data gathering techniques
* Interview techniques & developing questions structure for marketing intelligence
* Marketing Intelligence System Development
* Marketing Intelligence Project Roadma

PEMATERI
Fauzan Asmara dkk
PESERTA
Chief Executives, Business Development Head, Marketing Director, Marketing Manager, Brand Manager, Product Manager, strategy analyst dan specialist yang memerlukan pemahaman atas sisi aplikatif dari competitive & marketing Intelligence.
METODE
Presentation, Discussion, Simulation, Case Study, and Evaluation